The term branding is a million miles from what used to be known as corporate identity. These days organisations need to think far beyond the colours, shapes and style of their identity and delve deeper into the purpose behind a brand. Since the introduction of the internet and social media, to build a great brand it’s essential that you are always evolving, interacting and hold core values in all you do.
Of course it’s important that you have a great logo with an awesome identity to portray this, but this really comes to life when you have a powerful vision behind it all. This is what’s picked up by your customers and what sticks in their heads; it’s what they think about you, what they tell their friends & family and ultimately what makes them come back for more.
Have you recently thought about how your brand is perceived by your current and future customers?