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Jun 05, 2014
SAS Scholarship Winners 2014

Creative agency SAS announced the winners of their annual scholarship award recently, which was set up 3 years ago to highlight work from the students of their local colleges. Each college is given a different brief and the top three entries are awarded a cash prize from £1,000 to £3,000. It shows some really great design and thought provoking ideas and you can see the winners entries here.

My favourites have the be the work of Phoebe Willison and David John Pilkington. Both showing great examples of how design and technology can be used together to help improve our lives and health.

Phoebe’s project was based around the idea of a personalised medicine based on the patients DNA. She proposed a chip being injected into the patients when they are born which would send useful data to an app, allowing the patient to see their current health condition. The app’s styling is inspired by the film ‘Her’ about a man’s relationship with a futuristic operating system, and would allow professionals to treat the patients more effectively and flag up any potential health risks early on.

The concept brings up many moral issues, could this be a step too far for technology? It has already improved our lives so much, so why stop there? It’s a feasible future for apps and personal devices. These designs demonstrate brilliantly just how the concept could work, bringing it to life for us to fear or fantasise.

David produced a piece of design that would attempt to change the supermarket shopping experience with a food labelling scheme to combat the UK’s obesity problem. The idea is a scale from 1-99 that rates food by their nutritional value, from 1 being unhealthy to 99 being the healthiest. These numbers would then be synced with an online platform for you to track your score over time. “Finding healthy food is confusing,” he says. “Things labelled low fat are often high in sugar or salt to compensate, and it seems every week there’s a new diet we’re supposed to follow. I wanted to create a simple, honest system that could be implemented in any supermarket”.

Again, this project shows a great use of technology and demonstrates a very plausible idea. There’s an infinite amount of creative technology sitting there in the palm of hands! It’s ideas like this that harness it and turn it in into useful tools that can improve our lifestyles. What I feel this project really demonstrates well, is just how important good design is to a concept like this. Without the clean, ergonomic and aesthetic design this idea would be lost in the supermarket.