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How Branding is Evolving

Mar 06, 2015
How Branding is Evolving

The term branding is a million miles from what used to be known as corporate identity. These days organisations need to think far beyond the colours, shapes and style of their identity and delve deeper into the purpose behind a brand. Since the introduction of the internet and social media, to build a great brand it’s essential that you are always evolving, interacting and hold core values in all you do.