The next step for Fillerz sandwich shop, now located in the heart of Swindon town centre, is to bring the focus back to the great tasting sandwiches they provide. With a new takeaway shop they needed a whole refresh of the brand and menu.
Fillerz provide no-nonsense thick and filling sandwiches, so the first thing we worked on was the sandwich that sits within the logo to look more appetising. With a fresh hand-drawn style the refreshed logo better reflects the hand-made food and is complimented by the giant illustrated sandwich wall mural. The core values that we previously created with the client have been taken forward and used in store as a subtle background texture.
These changes are a great way to show off the new brand and quickly convey what the shop sells as its new location generates more first time customers.